This infographic has a very curious history.

In a marketing presentation in which we participated, the professor drew something similar to this on the board and explained that leadership in marketing is fundamental. He learned it from a teacher he had when he made the career.

This way of looking at leadership we liked very much, we sought and sought but we found no illustration to reinforce this way of looking at leadership.

So we got to work and designed this infographic which shows us everything that happens if the bike driver is a good leader.

What kind of leader are you in your company?