{"id":4932,"date":"2015-05-07T09:45:30","date_gmt":"2015-05-07T09:45:30","guid":{"rendered":"https:\/\/www.infomeik.com\/?p=4932"},"modified":"2023-02-14T09:07:23","modified_gmt":"2023-02-14T09:07:23","slug":"el-reto-del-mobile-marketing","status":"publish","type":"post","link":"https:\/\/www.infomeik.com\/en\/el-reto-del-mobile-marketing\/","title":{"rendered":"The challenge of Mobile Marketing"},"content":{"rendered":"<p>The use of mobile devices worldwide is growing exponentially and part of this phenomenon is due to the emergence of smart devices or smartphones. We all carry a cell phone continuously, without it we feel lost.<\/p>\n<p>In INFOMEIK we highlight that 60% of the Spanish population connects to the Internet and 52% already have a Smartphone, based on the conclusions of the VI Annual Study of <strong> <em> Mobile Marketing <\/em> <\/ strong > carried out by the Mobile Commission of Iab Spain together with The Cocktail Analysis in 2014.<\/p>\n<p>In addition, these devices are becoming increasingly prominent in the purchase decision, with the mobile phone being the most important gateway for <em> online businesses <\/em>.<\/p>\n<ul>\n<li> 90% use mobile phones to make a decision <\/li>\n<li> 80% look for information about the product you want to buy, highlighting the price comparison, similar items, opinions, ratings, etc. <\/li>\n<li> Almost 50% have made a purchase via mobile device. <\/li>\n<\/ul>\n<p><span style = \"font-size: 16px;\"> In INFOMEIK we think that there has been a change in user behavior because they want things: <\/span><\/p>\n<ul>\n<li> Faster <\/li>\n<li> Like the others <\/li>\n<li> If everyone likes it, it will be good, right? <\/li>\n<\/ul>\n<p><span style=\"font-size: 16px; line-height: 24px;\"><br \/>\n<\/span> <span style = \"font-size: 16px;\"> The world is mobile and therefore any <strong> <em> mobile marketing <\/em> <\/strong> campaign must be: <\/span><\/p>\n<ul>\n<li> LOCATION, wherever you are and at the time you are. <\/li>\n<li> IMMEDIATELY, I want it, I have it. The maturation period should be shortened than the time it takes between you see a thing and buy it. <\/li>\n<li> RECURRENT, everything you do should generate cash flow. <\/li>\n<\/ul>\n<p><span style = \"font-size: 16px;\"> We have to keep in mind that mobile and <strong> <em> mobile marketing <\/em> <\/strong> campaigns are a companion medium, not a campaign initiator . <\/span><\/p>\n<p><span style = \"font-size: 16px;\"> In INFOMEIK we believe that it should be used when a client is monitored, from that point if we can launch a campaign, but as a reminder, of impulse to another and existing. <\/span><\/p>\n<p><span style = \"font-size: 16px;\"> If you believe in it, just contact us at marketing@infomeik.es Don&#8217;t let time go by, the faster we get down to work much better. <\/span><\/p>\n<p><span style = \"font-size: 16px;\"> What are you waiting for to create your <strong> mobile commerce <\/strong>? <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>The use of mobile devices worldwide is growing exponentially and part of this phenomenon is due to the emergence of smart devices or smartphones. We all carry a cell phone continuously, without it we feel lost. In INFOMEIK we highlight that 60% of the Spanish population connects to the Internet and 52% already have a Smartphone, based on the conclusions<\/p>\n<div class=\"h10\"><\/div>\n<p><a class=\"more-link2 flat\" href=\"https:\/\/www.infomeik.com\/en\/el-reto-del-mobile-marketing\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":27053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40,48],"tags":[251,248,249,250,252],"class_list":["post-4932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-online","tag-marketing-movil-valencia","tag-mobile-commerce","tag-mobile-marketing","tag-mobile-marketing-valencia","tag-movil-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.infomeik.com\/en\/wp-json\/wp\/v2\/posts\/4932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.infomeik.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infomeik.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infomeik.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infomeik.com\/en\/wp-json\/wp\/v2\/comments?post=4932"}],"version-history":[{"count":2,"href":"https:\/\/www.infomeik.com\/en\/wp-json\/wp\/v2\/posts\/4932\/revisions"}],"predecessor-version":[{"id":25562,"href":"https:\/\/www.infomeik.com\/en\/wp-json\/wp\/v2\/posts\/4932\/revisions\/25562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infomeik.com\/en\/wp-json\/wp\/v2\/media\/27053"}],"wp:attachment":[{"href":"https:\/\/www.infomeik.com\/en\/wp-json\/wp\/v2\/media?parent=4932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.infomeik.com\/en\/wp-json\/wp\/v2\/categories?post=4932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.infomeik.com\/en\/wp-json\/wp\/v2\/tags?post=4932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}