The CEO of Google Spain has assured that the number of potential customers in online shops has grown and also the time they spend connected. This has increased the demand for online product sales.
The downside for them is that in Spain there is very little offer. Demand exceeds supply, so these potential customers are buying in online stores around the world.
“there is still not enough offer on the Internet to satisfy what the user wants” , Rodríguez Zapatero said during his speech at the twenty-fifth Congress Aecoc with a paper entitled ‘The new online consumer’, where he predicted an aggregate growth of 35% in ‘e-commerce’ in Spain.
Hence the importance of your business having an internet presence. You’ll be open 24 hours a day, you can sell anywhere in the world, you’ll increase your sales, minimum investment… all are advantages.