Two of those responsible for the world’s largest video platform, which has just launched a new channel to find talent, explain how all that material is processed.
The philosophy of the creators of YouTube has always been to build a product focused on the user, to give priority to their experience, that videos can be seen on any screen, television, computer or mobile, with a good quality and that does not depend on the bandwidth available.
Right now, users upload 72 hours of video every minute to the popular platform, a figure that has grown almost 24 hours per minute in just one year. Its success has not stopped since its release in 2005 and videos such as” Gangnam Style”, which reached a billion reproductions, they have found their power to reach the hearts of people. And to his life, especially the length of time spent by netizens surfing YouTube, about 15 minutes, in front of the five hours spent by a Spaniard to consume television.
The company expects to continue to increase the amount of audiovisual material shared thanks to the capability of recording video in HD of the new generations of mobile and the improved 3G connections and UMTS. Among its objectives is to remain the reina platform in this area, but its strategy goes further and, therefore, has launched new actions such as the YouGeneration platform, a channel to discover new talents through the internet, which they have just created together with music producer Syco Entertaiment.
Cristos Goodrow, who is in charge of YouTube searches, and Rushabh Doshi, who is responsible for video creation, explain to ABC the secret of how this unimaginable amount of material is processed. Just try the new tools to post video to YouTube from your mobile phone that, for example, allow you to stabilize the video on the YouTube server, to check its speed and ease of use.
That secret lies in the fact that the video starts to be processed on YouTube servers before the shipment is completed, at that time, the video is divided into small parts and processed by separado.La how quickly that video is processed depends on its complexity and quality. A football match in which the fund is constantly changing and quickly recorded in high resolution would take much longer than a videoconference in which the interlocutor or the fund remain unchanged.
Christos claims that his main objective is to “make videos that may be interesting to him accessible to the user”. They rely on Google’s own search engine, capable of receiving billions of searches a day on millions of videos. The two most important factors that make a search appear out of nowhere a video and not another are the links of other websites that point to that video and the clicks that you have had when you leave a search or have been suggested along with another video.
One of the things that many people ask-continues Christos-is why you cannot search the content within the video itself. Does technology still not exist? The fact is that according to the tests they have carried out, the labelling made by the user himself, which is used to measure his behaviour, is more valuable. Related content and channels aim to reduce the effort of the user to discover and consume up to 100 hours of “interesting content” that the company calculates exist for each user.
All that amount of material becomes a real world for advertising. However, YouTube’s advertising revenue does not follow the same rate of growth as those video visits. “The question is whether YouTube will be able to generate sufficient advertising revenue to continue to attract ‘premium’ content”, as reported by “All Things D”, which ensures that the platform collects up to 45% of what the videos generated by the advertising, which is around 2.5 dollars for every thousand hits. Will it continue to grow and become the multimedia platform of the future?