WhatsApp Business is already with us and is an excellent customer service tool, you just need to make the most of it.

WhatsApp Business is a new platform for companies whose beta version began to be tested in September last year, and which began to be tested in Spain only a month later.

We have always used WhastApp to contact our customers and as a marketing tool, but now we are eager to use this exclusive version for business.

WhastApp developers have created a dedicated version to connect users to business, a direct communication line in which customers without downloading anything will talk to the establishments as they do to the rest of their contacts.

The official announcement of this social messaging network reads as follows: We Create WhastApp for individual users and now we want to improve business experience as well.

Although at the moment it is only for Android we hope to have it soon for IOS.

WhatsApp Business allows you to automate, organize and respond quickly to your customers ‘ messages.

The first thing you have to do is create a company profile with all the relevant information for your customers, such as your address, business description, email and website, Don’t stop putting any data.

WhatsApp Business allows you to create a welcome and/or presentation message from your company that is always visible.

You can create quick answers to re-use your frequently sent messages so that you can answer questions without having to spend a lot of time rewriting the same thing several times a day.

You can set up an absence message so your customers know when you will be available or when you will be able to respond to them.

And the most important thing when using WhatsApp Business as a marketing tool is that you will be able to know all the statistics needed to measure your business action, as the number of messages that were delivered, sent and read.

With this new tool that presents us with WhatsApp Business we will take a step forward in our marketing campaigns.

If you want to start using this new business and business tool, just sign up for the app. And that’s it!