Email marketing is one of the most important pillars of digital marketing and, according to Mark Zuckerberg (Facebook Creator), an incredibly
effective for reaching customers.
So important is that the Marketing Land portal states
that 77% of people prefer email
before any other channel.
But at eCommerce we are not only talking about promotions, but also about carts recovery. About 90% of users leave the web they navigate without completing a predefined action, such as a purchase.
The problem comes when we don’t know how to use email marketing techniques well and we make mistakes that make our campaign not prosper.
That’s why in this article we will teach the 7 most common failures we commit by doing email marketing campaigns so that when you decide to start doing email marketing your campaigns will be a success.
1. You don’t send emails on a regular basis.
The email marketing of any company, works much better if it is frequent. If you send an email every 6 months you won’t get results.
2º. You don’t show your personality in the emails.
People respond to people, we are told nothing by robotic and unappealing emails.
3rd. you don’t work your subscriber list.
Keep in mind that users are bothered by brands that send them emails constantly. This means that you should only send messages to those users on your subscriber list who show interest in your product or brand.
4º. Don’t measure the results.
Not giving interest to statistics is synonymous with loss of information. Statistics on your shipments will help you adjust the parameters for future shipments.
5º. Don’t think about the phone.
Put aside the mobile device. Internet navigation on mobile phones already exceeds that of computers. The same goes for email, more users are consulting email from their mobile.
6º. Make matters too long.
The first of the problems encountered by the user receiving an email is with the subject. The issue is key, as a good subject will depend on the extent to which the user is attracted to the message or not.
We hope you liked it, until the next article.