What’s a landing pages?

What is a landing pages? In Spanish we will say landing page…
in online Marketing it is a very important tool and is no longer an exclusive tool for large brands to be a means of communication and advertising for all companies that want to make their products known.
A Landing pages is a web page that a person arrives, after you have clicked on the inlace from some banner or text ad located on another website, online shop or Internet portal.
What is the objective?
The aim is to present a new product, a special promotion or a more detailed service.
Generally this promotion to be effective must be accompanied by a SEO positioning by specific words for search engines to index correctly.
A company may have several landing pages that promote the same product, but optimized for different keywords, which maximizes the chances of getting more potential customers to the offer page.