That your corporate video isn’t too long. One of the most common errors is making an over-running corporate video. For example, for a corporate video, 5 minutes, or even less, is enough.

Spend time analyzing your company’s needs. Meet with your video producer and analyze what your goals are and how you want to put them on screen, what you want to tell and how. Prepare a detailed script for your corporate video.

Trust your producer’s creative judgment. After all, you’ve hired her for her professionalism and because they’re specialists in her field. Still, don’t write a blank check.

Trust the translators. A professional interpreter has all the knowledge to translate the script of your corporate video and will do an excellent job. Your task is to correct the technical terms.

Meditate on what you want to record and what you don’t want to record. Sometimes we find that much of what we have recorded for the company video cannot be used due to confidentiality problems, prepare with your producer what to record.

Requires your producing a disaggregated budget. This way you can see what your money is invested in, what is included and what is not. If the budgets are general and unbundled, you hire blindly.

Set your producer a Timeline. As A “roadmap”, sets the approximate dates for each stage. This way, you know every moment where you are and how much is missing. Do not shorten the deadlines too much, as the result is worse.

Don’t use technical language in your corporate videos. With exceptions, a business, corporate or product video or audiovisual presentation must follow a commercial or didactic language, so that it is simple and enjoyable to follow. Your producer will help you with the script.

Post-Production. A great video (business or other) differs from a mediocre video in the headers, intros and 3D effects. a good Post-production enhances the video, creates an impact on the customer and differentiates you from the competition.

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