The Internet is full, very crowded, so it requires for any business a lot of energy to stand out in online marketing. Don’t worry about what your competitors are doing or what someone is trying to do on your website, because your goals may be completely different from yours. They really focus on the business objective of their website they need to achieve.
Let’s take a look at some of the web business goals:
1. E-commerce: if your goal is an e-commerce website you need to focus entirely on your products. You simply have to worry about visitors locating your products as simply as possible. E-commerce websites require much of the positive experience of users rather than being a traditional information website. Things like the products recommended on the individual product pages will become a must-see for your visitors.
2. Contacts from your website. If your goal is to get contacts from your website, you need to have a contact form on each page of your website. Focus on your goal and build your website around that goal.
3. Phone calls: if your goal is phone calls, you need to make sure you have the phone number on your website. Not just once, not just twice, you actually need to have it a handful of times on every page of your website. If he wants your phone to ring, how could this happen if it only appears on his contact page?
It must be understood that a website requires certain elements according to its business objectives. If you have more than one goal, you should make sure that the right elements are incorporated to meet website objectives.