The importance of social networks in the life of the people means that companies also use them to promote their products, brands and provide information to their customers about their offers and new developments. < em>social networks play a very important role in companies, they are powerful marketing tools.
Jaime Miguel Tomé, Professor at the Master’s degree in Social Media of the University of Salamanca, and Jose Carlos Soto, director of NTIC Master School and of the masters in Social Media and Community Manager at UNED and the COMPLUTENSE university of Madrid, have carried out a study on the situation of social networks in Spain, where it excels Facebook, which accounts for 62% of Spanish social activity, followed by Youtube.
The microblogging social network, despite a 14.11% year-on-year decline, raises one position by entering the Spanish podium and takes 4.63% of the National Activity.
4. Tuenti falls off the podium!
Tuenti suffers the biggest setback in panorama 2.0 with an annual decrease of 74.34% of its activity. Falling from 14.8% to 3.79% of national activity in just one year, and losing third position in favor of Twitter.
In most of the communities did not resist the onslaught and lost about 75% of their activity year-on-year.
If you want to read the full report you can do so on the blog NTIC Master School